Cruzan Rum Launches Premium Rum Horchata – Velvet Cinn

Cruzan Rum unveils its latest innovation, Cruzan Velvet Cinn™, to fill the need for a premium rum option in the rapidly growing rum horchata market. Now available nationally, Cruzan Velvet Cinn features fine Cruzan Rum with the addition of rich, sweet dairy cream and a smooth cinnamon flavor.

Cruzan Rum is made from tropical rainwater and high-quality molasses and is distilled to be the cleanest-tasting rum on the market. Crafted by Cruzan Master Distiller Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations, Cruzan Velvet Cinn stands out among other horchatas.  In addition to containing Cruzan Rum, it combines the flavors of bakery cinnamon and rich dairy for a smooth and creamy combination reminiscent of cinnamon toast. Velvet Cinn also has a higher proof than others in the category.

“As rum horchatas gain in popularity and presence, Cruzan Rum saw the opportunity in the marketplace to develop a premium rum horchata option. Velvet Cinn makes an excellent addition to our exceptional portfolio and fills a need in the marketplace for a premium cream rum liqueur,” said Nabil Wanna, Senior Brand Manager of Rum at Beam Inc. “It fits right in with our expansion of flavors and provides rum horchata lovers with a high-quality alternative.”

Horchata is a milky drink that originates from Mexico and is especially popular when mixed with rum. Cruzan Velvet Cinn takes the naturally sweet flavor a step further by adding a robust and lingering taste of cinnamon. Cruzan Velvet Cinn can be enjoyed on its own, mixed in a shot or in a cocktail. Jesse Card, Cruzan’s Master Mixologist, created the following recipes to introduce the new flavor:

Cruzan Cinnful Cherry

  • 3/4 parts Cruzan Velvet Cinn Horchata with Rum
  • 1/2 parts Cruzan Black Cherry Rum

Method: Combine all over ice, stir, pour into shot glass.

Cruzan Cinnful Martini

  • 1 1/2 parts Cruzan Velvet Cinn Horchata with Rum
  • 1 parts Cruzan Aged Dark Rum
  • 1/2 parts DeKuyper Blood Orange Liqueur
  • Float DeKuyper Hot Damn! Liqueur
  • Flamed Orange zest

Method: Combine Cruzan Velvet Cinn, Cruzan Aged Dark Rum & Blood Orange Liqueur in a tumbler over ice & stir for 15 seconds. Strain into a chilled martini glass. Float a small amount of DeKuyper Hot Damn! Liqueur on top & finish with a flamed orange zest.

Cruzan Velvet Cinn is now available with a suggested retail price of $19.99 per 750ml bottle. It joins the Cruzan portfolio of rums that include of Cruzan Aged Light Rum, Cruzan Aged Dark Rum, Cruzan Black Strap Rum, Cruzan Single Barrel Rum, Cruzan 151 Proof Rum, Cruzan 9 Spiced Rum and 13 other flavored rums infused with natural flavors, such as vanilla, coconut, key lime, passion fruit, mango and strawberry.

For more information, please visit,, like us on or follow us on Twitter @CruzanRum.

By |2016-12-31T11:57:59+00:00August 14th, 2013|Boat Drinks, News, Rum|1 Comment

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One Comment

  1. Bashment October 8, 2013 at 4:04 am

    Well… I Tried Cruzan’s Velvet Cinn for the 1st time yesterday… And Wow!!!! The Aroma itself was MindBlowing lol (Gave Me Flashbacks of Holiday Bliss) As I Unscrewed the Bottle the Scent of Holiday Spices came to Mind… But this is Not Your Regular Rum Cream People lol when I took my 1st Sip it was so Stunning because it had so Much Layers of Goodness to it (You get the Spices, the Sweetness, the Creamy Smoothness from the Dairy & that Lovely Kick at the End from the Rum)

    Now I’ve tasted Horchata that was Made with Rice Milk & some Made with Almond Milk before but I Think they Took it one Step Higher lol ( I’m Not Sure but I think they Fused both Variations in to a Blend as I Seem to be Tasting Both lol) Anyways as I Drank it the Flavors kept Popping which made this Rum Cream a Big Hit for me ( Can’t wait to Put it in Everything lol Coffee, Cakes, Bread Pudding, Icings, Cereals Ect…)

    I know one Island Drink I can’t wait to make with this is “Coquito”… Now I Make a Mean Coquito that was Already Beyond the Typical Standard of Ingredients and this would only make it even better… ( I can Taste it Now… Velvet Cinn, Coconut Cruzan, Cruzan 9 Spice & Cruzan 151 along with some other Goodies lol) They Should Make this their Next Rum Cream Drink, I know it would be Big Hit in the Islands & Drinkers who Already know of this Magical Elixir.

    Anyways this was once again a Good Experience with Cruzan Rum for me & I’m sure it will be one with you as well… So Get a Bottle & Join Me in the Awe that is ” The Don’t Hurry”

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