Cruzan Rum Launches Two New Tropical Flavors: Key Lime & Passion Fruit

­Cruzan Rum announces the launch of two new trend-forward flavors to join its expansive portfolio of flavored rums. Cruzan Key Lime Rum and Cruzan Passion Fruit Rum, now available nationally, are made with Cruzan Rum, with the addition of natural flavors and cane sugar to create an exceptionally smooth, refreshing and authentic-tasting spirit.

Handcrafted by Cruzan Master Distiller Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations, all Cruzan rums are made from tropical rainwater, high-quality molasses and distilled to be the cleanest-tasting rum on the market. Cruzan Key Lime Rum adds the sweet and tangy taste of key lime to its blend of fine rum, while Cruzan Passion Fruit Rum features the fresh flavor of passion fruit with peachy undertones and tropical hints of caramelized sugar.

Cruzan is recognized for its portfolio of high-quality rums and refreshing flavors, and we¹re always looking to expand with new and unique flavors that appeal to rum lovers, said Gary Ross, Senior Director of Rum & Cordials at Beam Inc. Cruzan Key Lime Rum and Cruzan Passion Fruit Rum fill a void in the world of flavored rums by providing new, innovative, mixing options for cocktails, just in time for the warmer weather.

Perfect for cocktails, these new flavors are best enjoyed while embracing the Cruzan Rum Dont Hurry island mentality of taking the time to sit back, relax and savor every sip. Incredibly versatile, the new flavors mix well in easy summer drinks: Cruzan Key Lime Rum pairs nicely with cola while Cruzan Passion Fruit Rum is excellent mixed with pineapple juice. Additionally, Jesse Card, Cruzan’s Master Mixologist, created the following recipes to introduce the new flavors:

Cruzan Key Lime Sparkler


  • 1 1/2 parts Cruzan Key Lime Rum
  • 1/2 parts John DeKuyper & Sons  O3 Premium Orange Liqueur
  • 2 dashes Bitters
  • 1 part Sparkling Wine
  • Orange Twist

Mixing Instructions: Combine Key Lime Rum, John DeKuyper & Sons O3 Premium Orange Liqueur & Bitters over ice and stir for 20 seconds. Strain into a chilled coupe and add sparkling wine. Garnish with a wide twist of orange peel.

Cruzan Key Lime Rum and Cruzan Passion Fruit Rum is now available with a suggested retail price of $14.99 per 750ml bottle. They join the Cruzan portfolio of rums that include of Cruzan Aged Light Rum, Cruzan Aged Dark Rum, Cruzan Black Strap Rum, Cruzan Single Barrel, Cruzan 151 Proof Rum, Cruzan 9 Spiced Rum and 11 other flavored rums infused with natural flavors, such as vanilla, coconut, mango and strawberry. For more information, please visit,, or like us on Facebook (

By |2016-12-31T11:58:00-04:00April 17th, 2013|Boat Drinks, Rum|10 Comments

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Just a salty pirate looking to explore and document the wonders of the Caribbean. Professional blogger, rum judge, consultant, marketer, and consumer of blue water beauty.


  1. Mango Eddie April 17, 2013 at 10:21 am

    Perfect hump day drink! I’m on my way to the liquor store in about an hour. When I get back to Monster Island it’s on!

  2. RumShopRyan April 17, 2013 at 11:15 am

    Do it Mango Eddie! Let me know what you think after your tasting “research.” Cheers!

  3. IslandNana April 17, 2013 at 9:31 pm

    What! I’ve gone to Rum heaven! Two of my favorite flavors, rum and limes, together. Can’t wait to get me some!
    Thanks Ryan!

  4. Corey E April 18, 2013 at 12:12 pm

    I’m going to need a bigger liquor cabinet with these new flavors and the new Kenny Chesney rums coming out in May

  5. mm
    RumShopRyan April 18, 2013 at 7:00 pm

    Cheers IslandNana! Let me know what cocktails you whip up with it!

  6. mm
    RumShopRyan April 18, 2013 at 7:01 pm

    I hear ya Corey, mine is over taking the office. It’s a good problem to have though!

  7. rum cookie July 13, 2013 at 4:26 pm

    Just got some of the key lime Cruzan mixed it with what I had here a little ginger ale some strawberry banna juice ( a splash) and a little vanilla rum and it was real good. Just use your imagination….It is good all by it’s self too ! ! Yea

  8. Bashment January 4, 2014 at 7:43 pm

    I Love the Both of these Flavors. With Cruzan Key Lime Rum I simply Added a Tonic Water with a Splash of Coconut Rum as Well… Put the Lime with the Coconut & Drink it all up lol. The Passion fruit Cruzan Rum made a Crazy Good Rum Punch with Ogange, Pineapple, Passion Fruit & Maraschino Cherry Juice to give it that Signature Red Color, jus put that on Ice in your Most Tropical Cup you got & your Good to Go lol. I even had the Pasion Fruit in a Slushy which was Great Simple enough… Passion Fruit Juice, Passion Fruit Rum, Ice & a Blender.

    I Hope Cruzan Rum Continues to Dish out New Carribean Flavors for the World to Taste. Two More Local Fruit Ideas from the Virgin Island that I Hope Cruzan Rum Thinks of Producing is… GuavaBerry Rum & An Amaretto Liquor! Both can be Made from the Fruits Which Grow in Abundance on the Islands. The GuavaBerry is a Unique Fruit with a Tantalizing Sweet Taste that Many People don’t know about yet & this Exotic Fruit should be ShowCased to the World. Now the Amaretto is Common Sense since the Fruit that Bears the Almond grows there Locally, The Flesh of the Almond Fruit is Sweet & has a Unique Taste as well. These are Two Tropical Items that could be Produced By Cruzan Rum & Keep to the Carribean Theme of Rum Flavors.

  9. mm
    RumShopRyan January 6, 2014 at 9:23 am

    Thank you for the comment Bashment. Cruzan does a great job of creating new interesting flavors, so I’m sure you’ll see a couple new ones this year. When I hear about any being released I will be sure to write something up. Thank you!

  10. Bashment March 19, 2014 at 4:25 pm

    Attention Please!!! Cruzan Rum has just Launched a New Flavor… Its Peach!!! If I’m Correct it was Released today so it should be on Shelfs Very Soon. RumShopRyan, I hope you get a Sample bottle of this to tell us of Greatness lol ( I know you will before I do, gotta Search up & down half the time lol)

    Also, did Anyone know that Cruzan Rum has Started a Line of Rum Cakes?!? I Sure didn’t lol I got the the Phone Asap with my Mom to tell her to Mail me some. I gotta have everything Cruzan lol But Seriously, I gotta Taste those Cakes. From my Research there seems to be only 2 Sizes which are a 4oz Small & a 16oz Large. The Rum Cake Flavors are Original, Coconut & Banana. I hope they Send you a few Samples of these as Well RumShopRyan, I know their gonna be Good lol.

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